Live shows
A show calendar, trained hosts, a producer on every stream and sets built for your products.
Live selling studio and warehouse
We sell your products live. They ship before the stream ends.
The Live Exchange runs TikTok Shop and Whatnot shows for brands and retailers from our own studio. Hosts, creators, content and ads are handled for you, and every order is packed in the same building while the show is still on air.
Why live, why now
Shoppers are buying from live shows. Most brands have no one to run them.
$15.8Bsold on TikTok Shop in the US in 2025, about double the year before.
+80%more live hours streamed on TikTok Shop US in the first half of 2026. Growth comes from being on air more.
$8B+sold on Whatnot in 2025, the largest live shopping marketplace.
What we handle
One team for the show, the shop and the shipment.
You send product. We run the channel end to end and report on it every week.
Creators
We recruit creators, ship them samples from our warehouse and keep them selling your products month after month.
Short video
Daily clips, product demos and highlights cut from every show.
Ads
Campaigns that bring viewers into your lives and push your best videos further.
Shop management
Listings, promotions and daily account checks on TikTok Shop and Whatnot.
Fulfillment
Storage, packing in your packaging, same-day shipping and returns, from our own building.
Live to ship
The studio and the warehouse share one roof. That is the difference.
Late shipping lowers a shop's standing on TikTok and the reach of its next show. Ours go out the same day.
Before the show
Your stock is received and counted. Show products are staged at the pack stations, and stock levels are synced so a show can't oversell.
During the show
Each order prints its shipping label the moment it lands, and our packers pack it in your packaging while the host is still selling.
When the stream ends
The last orders are packed within minutes and handed to the carrier. Tracking updates in your shop automatically.
Starting from zero
Every new shop starts with no audience. Here is how we build yours.
We sell on your own TikTok Shop account, so the audience, the customers and the data are yours. Nobody can promise a number of viewers. TikTok shows a live to more people when viewers stay and buy, so that is what we work on.
Short videos first
Shoppable videos posted daily from week one, so people find you even when no show is on.
A fixed show calendar
The same time slots every week, with shows long enough for TikTok to keep sending viewers.
A reason to buy now
A hero product and a deal that is only available during the live.
Borrowed audiences
Samples go to creators early, so their videos and lives reach people you don't reach yet.
Paid promotion
Ads on your best videos and shows, run by us from your ad budget.
Your own customers
Every show announced by email, text, Instagram and on your website.
Who we work with
Built for brands and for retailers.
Brands
A new revenue channel without hiring a studio team or changing how your warehouse works.
- Launch from no shop to first live show in about 30 days
- Hosts who learn your products and your voice
- Creators and ads working alongside every show
Retailers and resellers
Put the assortment you already carry in front of live shoppers.
- Shows built around exclusives, bundles and closeouts
- Segments your suppliers can sponsor
- Whatnot shows for sneakers, collectibles, fashion and deals
Sales estimate
See what live selling could add each month.
Move the sliders for a rough range once your channel is up to speed, usually six to twelve months in.
Estimated monthly live-commerce sales
to
- From live shows
- From creators
- Orders we would pack and ship
A rough planning estimate, not a forecast or a guarantee. Results depend on your products, prices, offers and audience.
The studio
One building. Sold everywhere.
Viewers never see where a show is filmed. What they notice is how fast the box arrives.
- Live sets
- Purpose-built sets with multi-camera streaming, lighting and backup internet, so a show never drops.
- Warehouse
- Racking and pack stations steps from the sets. Your packaging, your inserts, your unboxing.
- Show times
- Evening shows scheduled to reach prime time on both coasts.
- Channels
- TikTok Shop and Whatnot today. We also ship your own store's orders from the same stock.
Next step
Let's plan your first show.
A 30-minute call is enough to tell whether live selling fits your products.
- We look at your products, prices and margins together.
- We walk you through a show night and the warehouse.
- You leave with a launch plan and a show calendar.